Brand Brain
In developmentsndit learns your business before asking you to explain it.
Brand Brain gives sndit persistent context about your business — what you sell, who you sell to, how you sound, what matters and the rules it must respect. It starts by learning from Shopify. You review what it finds and fill only the gaps that matter.
Here’s what sndit learned
Illustrative exampleYour positioning
Your catalog suggests a premium, curated assortment built around established brands rather than a value-first positioning.
Based on the brands, product mix and price positioning found in your catalog.
Collections that matter most
Water, Energy and First Aid appear to be important areas of your catalog.
Based on the relative size and composition of your Shopify collections.
How it learns
It starts with what your store already knows.
Your catalog already says a lot about your business. sndit uses the Shopify information it has permission to access to build an initial understanding before asking you to fill anything out.
1 — Learn
sndit reads your store
Products, collections and other authorized Shopify context give sndit a starting point.
2 — Understand
sndit forms a point of view
It identifies things such as important product categories, likely positioning and other useful business context.
3 — Show its work
You see what sndit believes — and why
sndit presents its conclusions along with supporting evidence where appropriate.
4 — You decide
Looks right · Edit · Not true
Nothing inferred by sndit silently becomes merchant-approved truth.
5 — Fill the gaps
sndit asks only what Shopify can't tell it
Your voice. Discount philosophy. Marketing priorities. Hard rules. Things only you would know.
Show its work
AI shouldn't just guess about your business.
When sndit infers something important, Brand Brain can show you the reasoning behind it. You decide whether the conclusion becomes part of what sndit knows.
What sndit believes
Why sndit believes it
Merchant approval
Trusted Brand Brain context
Only you would know
Then sndit asks the questions Shopify can't answer.
Your catalog can reveal a lot. It can't tell sndit everything.
How do you feel about discounting?
- We rarely discount
- Only when there's a reason
- Discounts are a regular part of our strategy
How should sndit sound?
- Knowledgeable
- Direct
- Warm
- Premium
- Technical
- Conversational
Anything sndit must never say?
Never use fear-based urgency.
Brand Brain asks a small number of useful questions instead of handing you a giant setup form.
Teach sndit naturally
Or just tell sndit.
You shouldn't have to know where a marketing preference belongs in a settings screen. Tell sndit normally. It can structure what you mean and ask you to confirm it.
Tell sndit anything about your brand
sndit understood this as:
- PositioningPremium
- VoiceAvoid elitist language
One brain
Tell sndit once.
It should remember the next time.
Brand Brain is the shared context behind sndit. Approved information can inform future questions, recommendations and — as the platform develops — campaigns, flows, SMS and forms.
Brand Brain
Approved context about your business
- Ask snditIn development
- EmailIn development
- FlowsIn development
- SMSIn development
- FormsIn development
What it can know
A growing understanding of your business.
Examples of the context Brand Brain can hold — not a setup checklist.
Brand identity
What you sell, positioning, differentiators and story.
Customers
Who buys from you, what they care about and why they choose you.
Voice & writing
Tone, personality, terminology and language to avoid.
Products & priorities
Products, collections, seasonality and what deserves attention.
Offers & discounts
How your brand approaches promotions, discounts and shipping offers.
Marketing strategy
Objectives, cadence, important dates and promotional preferences.
Rules & guardrails
Claims, restrictions, required language and things sndit must never ignore.
Rules vs preferences
Some things aren't suggestions.
Brand Brain distinguishes between context sndit should consider and rules sndit must respect.
Preference
Voice
Knowledgeable, direct and warm.
Hard rule
Maximum discount
Never propose more than 15%.
Hard rule
Never say
“Act now before it's too late.”
The result
Less explaining. Better starting points.
Without Brand Brain
“We sell premium outdoor and preparedness products. Our customers care about reliability. Don’t use fear-based messaging. We don’t normally discount more than 15%. Now help me…”
With Brand Brain
“Help me plan Labor Day.”
sndit already has the approved context it needs to begin.
The more sndit knows, the less you have to explain.
Start with your store. Correct what sndit gets wrong. Teach it the things only you know.